Top 10 Business Commandments to Running a Successful Car Wash
Owning a car wash can be tough work. Keeping track of employees, advertising, updating social media and making sure your equipment is providing the best achievable wash, just to name a few obligations. It doesn’t matter if you are operating a single in bay automatic or a 12-meter tunnel – the following tips for success remain the same.
1. Concentrate on providing both value and speed – customers who use automatic car washes are wanting to have their vehicle adequately cleaned in the quickest time probable.
2. Keep your business spotless and well preserved – your site should never look dirty. As a matter of fact, the site should appear as clean as possible to express how much satisfaction you take in presenting your business. Therefore, you should avoid damaged paint, damaged equipment and accumulation of dirt, sludge or mould.
3. Distinct signage, good lighting & professional cameras – advertise your offers, great value and promotions with coherent, to the point signage. Inviting lighting is a brilliant marketing tool and will additionally make your customers feel safe and comfortable. Good quality cameras are also a must.
4. Make sure equipment is not too complicated for customers to use – while you may use the equipment daily, your clients do not. If equipment is confusing or overwhelming (i.e., difficult to access wash bays, triggers on hoses that get stuck) it is likely that customers will not return.
5. Don’t overwhelm customers with wash options – your clients will want options, but not too many. Research suggests that having too many choices causes people to feel intimidated and confused. It is recommended to have no more than 3 selections for your automatic car wash – remove the cheap, budget wash and watch your profits flourish.
6. Preserving and servicing your equipment – Car wash equipment costs a substantial amount of money, so it is beneficial to service your equipment regularly to avoid needless breakdowns or repairs. Downtime means loss for your business.
7. Ensure your chemical distribution is precise – particularly significant for a touchless car wash, however also applicable to any car wash. Organising test washes and making adjustments to chemicals often is essential.
8. Forming a connection with customers – building and upholding a relationship with your clients is crucial for repeat business. Call upon your employees and their customer service skills and use targeted social media posts to communicate how much you value your client’s business.
9. Dedicated employees – your employees need to be able to collaborate with your brand and offers. They should embrace the businesses values. It is imperative that all staff are trained to have a comprehensive knowledge of the equipment and the product distribution.
10. Compelling deals and promotions – keep your existing customers excited, and entice new customers, by offering new and inviting deals. Discount codes, social media giveaways and Unlimited Wash Clubs are all great ways to keep customers interested and coming back.
Regardless of how active you are in the business on an everyday level, if you ensure you put into practice the 10 Business Commandments listed above, you are sure to have yourself a popular car wash that the locals will love to visit.
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www.abbacarwashsales.com.au/buy-car-wash-business-australia-car-wash-business-brokers/
